| EVENT DETAILS |
|
| COURSE TITLE |
SOCIAL MEDIA – SHOULD ACCOUNTANTS IGNORE IT OR EXPLORE IT? |
| DATE |
Thursday 11 October 2012 |
| VENUE |
Barcelo Hotel, Basingstoke |
| SPEAKER |
Mark Lee |
| COURSE CODE |
OC11D2 |
| COURSE FEE |
£90+VAT. (Click here for information on the Flexiticket discount scheme - fees as low as £39.60+VAT per place) |
| TIMING |
| Registration |
Course starts |
Coffee |
Course ends |
| 13:30 |
14:00 |
15:30 |
17:00 |
|
| OBJECTIVES |
The papers and even some professional publications are constantly talking about social media such as twitter, facebook, LinkedIn and various online forums that seem to proliferate almost daily. There is far too much hype and too many self proclaimed 'experts' offering advice as to how accountants could use social media. How relevant is all this really to accountants in practice? How easy is it to to get started if you should choose to do so?
Mark Lee has been active within the social media space since 2006 and has spoken and written extensively about the subject for accountants and tax advisers. Unlike many so-called social media experts Mark has a deep understanding of what really matters to accountants and he talks about social media in a way that ensures it is relevant, commercial and practical. He offers the truth about social media - without the hype! |
| WHO SHOULD ATTEND? |
Anyone wishing to use social media as a professional tool. |
| TOPICS |
- What is all the fuss about?
- How you can utilise social networks to benefit your practice
- Understanding what is involved and the trade-offs you need to make
- All that strange new terminology – saying what you mean
- Comparing the different platforms and opportunities (incl Linkedin, twitter, facebook)
- Key tips and advice on how to get started
- Clarifying common misconceptions
- Do you need a twitter strategy and how you could start to use this communication tool
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